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Thread: Marketing/publicity

  1. #1

    Default Marketing/publicity

    Following on from Julians post, it seems a good idea to harness the collective power within PN.

    so far we've done most of our preparations in the background with just over 2 months to go to the event it's time we let the public know what's going on.

    we're aiming to double the numbers we had last year so this is the plan...

    1. press releases to all the major national newspapers
    2. 10,000 leaflets and posters printed, with potential for more
    3. All the car clubs that have been invited will be asked to spread the word
    4. All sponsors and stall holder will be asked to spread the word/give out leaflets
    5. Pistonheads Sunday Service will be announced in the next week or two with Dunsfold as the venue 500+ cars anticipated
    6. Facebook and twitter campaigns via our various groups and contacts - if you get an invite please invite as many others in your group as you can and post it on your wall, asking your friends to do the same.
    7. internal e-mail in companies - this is a good way of getting the family crowd we're after - spread the word either via the central 'sports and social' commitee or within email groups taking the text from the facebook page which i'll copy on here later on.
    8. local papers and radio stations will promote the event closer to the date
    9. leaflets distributed in the local area/schools etc etc

    so, if anyone has any more ideas or would like to help out with the marketing push for the event i'd be very grateful indeed as I really want this event to work for the trust.
    If you're driving a soft top with the roof up, the storm outside better have a name.

  2. #2
    Member Since
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    "BIGger SIGNAGE" on the R32 (when Ben/Robin/Pete get me the AI file to give to the graphics team)


  3. #3
    spiritof'76's Avatar
    spiritof'76 is online now Wales '11 & '12 Veteran - Cosworth owning event organising, valued PN member
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    I saw the flyers at the Ace last night Very eye catching........ if i'd had my wits about me i would have grabbed a handful as i know someone who's going to the RS owners club AGM soon and he could have handed them out to the various registrars for each marque within the club............. Drat Missed opportunity......

    Is there a downloadable version of the poster i can paste to appropriate places

  4. #4
    Boris's Avatar
    Boris is offline Highland '10 Veteran | Mayoral candidate and PN political advisor
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    Make sure to give me some leaflets when I see you next and Ill hand them out at popular places in winchester!

  5. #5
    Dan H's Avatar
    Dan H is offline Ventoux and Wales veteran - Pn founder member, charity supporter, and driving hero ;)
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    How about a a picture to go in signatures on other forums that I can make in to a hyperlink to go to the website? (it makes sense in my head) I'll show you what I mean.



    I hope that works!

    It created as follows but with the #'s removed.

    [#URL=http://www.s2kuk.com][#IMG]http://www.s2ki.com/forums/index.php?act=module&module=gallery&cmd=viewimage& img=296079[/IMG][/URL]

  6. #6
    Member Since
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    bachi - have spoken to all sales people (FX / rates / credit / equities) that i deal with.. so thats pretty much 10-12 of the big banks all dealt with - they will be sinding on the "dunsfold mail" to trading / sales & their respective middle offices...

  7. #7
    spiritof'76's Avatar
    spiritof'76 is online now Wales '11 & '12 Veteran - Cosworth owning event organising, valued PN member
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    If i send an A4 SAE into the office can i get a bunch of the two different sized flyers ?

  8. #8

    Default

    I can get Annie to send you some directly, they have 3 sizes, A5, A4 and A3 (Poster)
    how many do you want?

    let me know via PM and give me your address and i'll get it sorted.
    If you're driving a soft top with the roof up, the storm outside better have a name.

  9. #9
    spiritof'76's Avatar
    spiritof'76 is online now Wales '11 & '12 Veteran - Cosworth owning event organising, valued PN member
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    Quote Originally Posted by Harsh View Post
    I can get Annie to send you some directly, they have 3 sizes, A5, A4 and A3 (Poster)
    how many do you want?

    let me know via PM and give me your address and i'll get it sorted.
    Pm'd ..

  10. #10
    Member Since
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    If you can email me a pdf of the poster, I will pass it onto a bunch of contacts.

  11. #11
    chevy-stu's Avatar
    chevy-stu is offline Alpine '10 Veteran - Camaro driving and member of PN's favourite band - The Lettuceheads
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    Quote Originally Posted by Boxer View Post
    If you can email me a pdf of the poster, I will pass it onto a bunch of contacts.
    same here, i'll post it in some other car forums, print some off to put in venues, wherever else comes to mind etc....

  12. #12
    spiritof'76's Avatar
    spiritof'76 is online now Wales '11 & '12 Veteran - Cosworth owning event organising, valued PN member
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    yep, pdf would be very usefull .......

  13. Default

    Yep, another for a pdf here - as I work near Dunsfold (in Dorking) and the place I work has close links with the Childrens Trust the chances are I can get a good crowd to attend.

  14. #14
    Member Since
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    Bachi, I think you pretty much have the marketing covered.
    I look forward to it.

  15. #15

    Default

    maybe, but we can always do more!
    If you're driving a soft top with the roof up, the storm outside better have a name.

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